Choosing what to wear (and how to do your hair, makeup, jewelry…) can spiral quickly. The goal isn’t to reinvent yourself. It’s to look like you — on a very good day.
Polished. Credible. Approachable. Not overdone. Not underprepared.
Here’s how to think about it.
Dress for the where you're going next
That said, a lot of people default to neutrals. Color can help you stand out.
If there’s a color you consistently get compliments on — or one that brings out your eyes — that’s a great choice.
Red, for example, is often associated with warmth, approachability, and confidence. If you love red, wear it. That could be a blouse, a dress, or simply a lip color.
The key is choosing something you feel fantastic in.
- An interview for your ideal position
- A pitch to investors
- A presentation to colleagues
When in doubt, skew slightly more formal. It’s much easier to soften a polished look than to elevate something that reads too casual.
Choose color intentionally
Quick Recap
- Dress for the role you want
- Prioritize bust & neckline
- Neutrals are safe, color stands out
- Keep accessories simple
- Wear your glasses
- Bring a layer
- Lint roll
Choose a dress or top that:
- Fits impeccably at the shoulders
- Drapes nicely over your chest (if you have to adjust or tug on it to get it just right — skip it)
And this may go without saying, but your business headshot isn’t the moment for a plunging neckline. Anything that reads overtly sexy can detract from perceived professionalism.
Think confident and polished — not distracting.
Prioritize a flattering bust + neckline
Different rules.
If you’re an artist, designer, musician, performer, or entrepreneur whose personality is part of the product, your headshot should reflect your brand — not standard business headshots. If bold color, texture, or edge is part of how you show up professionally, lean into that for your headshots.
The goal isn’t “business-y.” The goal is personal brand aligned.
If you're in a creative field...
Bring a second layer
Lint-roll like crazy
This is absolutely critical if you're wearing a knit in black, navy, or charcoal.
Wear your glasses
If you only wear them sometimes, bring them. We can shoot a few frames with and without so you have options.
Clean your lenses right before your photoshoot.
And please avoid wearing transitions lenses.
Put together a head-to-toe outfit
Even if we’re mostly shooting waist-up, wear a full, cohesive outfit, all the way down to your shoes.
It changes how you stand. How you move. How you carry yourself. And that confidence absolutely shows up in photos.
Keep accessories simple and classic
We want the focus on your face — not your necklace.
Minimal, timeless pieces age better and reduce the odds that you’ll look back in a year and think, “Why was I wearing that?”
Think: simple earrings, a delicate necklace, clean lines.